10% of global carbon emissions and 85% of textile waste in landfills—the staggering percentage of negative impacts of the global fashion industry is a call to action in itself. However, altering the supply chain is easier said than done. Caring about the planet is more than just a one-day wonder, albeit Earth Day makes for a time to retrospect and put in real actions to yield change. Rallying behind the theme of this time of the year, both fashion consumers and brands can help in shifting dynamics into continuous consumption.
The evolution of trends may be endless, but exhausting the planet’s finite resources leaves us even more behind in solving the environmental crisis being faced currently. The first step to solving a complicated crisis can simply be to be the difference before bringing a difference. Here’s how the keyword ’mindful fashion’ leaves no style statement compromised:
Meet the game-changers
Vaishali S, an international designer of Indian origin is known for creating pieces of art with everlasting Indian weaves like chanderi silk and Khunn has made endeavors to practice values of sustainability like zero wastage and circularity. Her universally appealing designs are made with operations that keep the native weavers’ welfare and circularity in mind.
Khara Kapas procure homegrown materials that are produced ethically, offering an ever-increasing cost of purchase, with a superlative quality that lasts a lifetime. Pure fabrics and earthy tones don’t just define the aesthetic but also the motto of establishing ‘less is more’ sensibility rather than mindless consumption of new trends.
Spearheading the waves of slow revolution, Runaway Bicycle finds the answer in limited production to encourage consumers to buy mindfully and wear more. The longevity and wearability of everyday staples by the brand sheds off all dependence on fad statements and brings simplicity to the forefront, driven to make a difference—one outfit at a time.
Minimalism as an approach towards design and lifestyle can both stand the test of time. Urvashi Kaur treats sustainability as the core value of her brand. The breezy and unconventional silhouettes from the house are cut from organic cotton and leftover fibres from combing wool. The fluidity in the non-binary style statement reflects a well-thought designing ideology that keeps offering more to the wearer with every purchase—simple pieces that one can cherish for years to come.
Fashion that Fits the Future
The vision of earth-friendly fashion also lies in the attempts to alter the stark reality of clothing manufacturing that starts with the land’s soil but culminates in its disposal in landfills. Reduce, reuse and recycle are the three Rs that will make both—your wardrobe and the planet to breathe easier. Thoughtfully curated pre-loved offerings in the luxury arena have made it possible to find more value in designer creations. Think a decade-old signature piece from Sabysachi or an heirloom handwoven saree from Gaurang’s archives that can narrate a story more invigorating than anything else in your wardrobe—investing in nowhere-to-be-found pieces can prove to be a winning statement.
Whether you’re buying treasured pre-loved pieces or selling them to a new wearer, it translates into a revival of a piece of clothing that can slowly yet steadily break the universal addiction to disposable clothes. Choosing rare and discontinued pieces as collectibles that may become even more sought-after than the latest collections. An easy shift in shopping patterns from each fashion enthusiast can gradually undo or avoid the devastating toll on the earth.
A green future is a more promising future not just for the planet but also for everyone’s penchant for style.
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