Saree – A Pre-loved Affair

Sonam Kapoor in Rimzim Dadu

The simplest form of fabric, the rectangular six-yard-long saree has been more than a piece of clothing for Indian women. Taking the shape of the body draped on, it is admired for contouring a woman’s curves beautifully. The metaphor of femininity in Indian clothing, the saree is something that embodies emotions too. From its significance in cultural rituals to the alchemy of its weavers that has stood the test of time, the six-yard saree has had an endless journey of evolution through decades. The saree is the repository of Indian history and the present age of fashion—righteously considered the style symbol of the subcontinent.

Sabyasachi

Its collective inspiration of womanhood can be reflected in coming-of-age girls who look forward to draping a saree like their mother. Bringing a sense of nostalgia— of the ease at which elderly women in the family placed the pleats and drapes. Hand-me-down sarees also hold a special place for future generations, purely for the dignity and elegance it can bestow upon its wearer, whether draped skillfully or simply. Revivify champions the timeless versatility of the saree rounding up archived pieces that deserve new innings.

With fashion enthusiasts celebrating the weaving community of the sarees as much as the designers, native iterations have taken centre stage. From tie and dye sarees from Punit Balana to Ekaya’s quest to get rich benarasi weaves under the spotlight, designers have been making a strong case for saree’s sustainability with a roster of covetable looks every season.

Deepika Padukone in the House of Angadi                                                            Anushka Sharma in Sabyasachi

As the practice of passing down handwoven sarees from generation to generation continues, heirloom-worthy sarees are being favoured by brides to add timeless ethos to their trousseau. The Kanchipuram saree of Tamil Nadu, Benarasi saree of Uttar Pradesh and Paithani of Maharashtra, celebrity brides like Anushka Sharma, Deepika Padukone, and Dia Mirza have turned to the luxurious charm of these classic six-yard sarees made from the finest silk threads and pure zari. Couturiers like Sabyasachi and Gaurang Shah have tapped into the distinctive features of handwoven sarees with iterations that reimagine old-world elegance for new-age brides with rooted choices.

431-88 by Shweta Kapur

Deepika Padukone in Payal Khandwala

Season after season, the saree is imagined in a slew of conceptual styles to suit the multifaceted personalities of modern women. From contributing to the modern trousseau of a bride to serving style-savvy women beyond just Indian festivities, hybrid sarees can be reached out for any day or occasion. From sculpted to ruffled drapes, designers are presenting this timeless wonder in versatile dynamics.

With style statements and trends evolving every season, the saree has never evaded women’s sight. Whether pioneering designers reprise the saree in new forms or elders pass it on to the new generations, versatility plays a prime role in every form it’s imagined in.

Revivify is driven to diversify the experience points when it comes to owning a designer saree. The pre-loved designer sarees are curated to give access to some of the archived creations.