Aishwarya Rai’s similar Sabyasachi Anarkali from Filmfare 2013 at Revivify
Designers have often turned their attention towards the past to create the most subliminal creations. From revisiting age-honed embroideries to vintage silhouettes, we often witness old-world inspirations turning into the most desirable statement down the runway. On the other hand, fashion is also accused of wafting new trends season after season, encouraging consumers to be swept away with their buying behaviour. As an antidote to this, pre-loved or vintage fashion beckons us to explore the originality of the designer’s signature style, steering away from the churn of run-off-the-mill designs.
As Revivify embarks on an exploration of the psychological aspect of pre-loved fashion, here are some profound reasons for its yearning amongst avid shoppers.
Decoding the psychology of vintage, in a nutshell, could be about the story behind it or its discovery by the careful eye of the curator who seeks to champion a particular trend back into the fashion radar. Pre-loved fashion can serve as a bridge to the past, each piece whispering stories of a widely enamoured trend of the past or the most celebrated collection of an established designer. A trending look by Sabyasachi that took over the fashion sphere in the noughties could create a tangible spotlight-worthy statement, winning your compliments for your penchant for curating original pieces and giving a seasoned piece a new spin of your own. Memories are also often woven into the clothing of our lives and pre-loved fashion serves as that nostalgia trigger, evoking recollections of cherished moments of fashion.
A vintage anarkali by Sabyasachi
Platforms that list pre-loved items are also a medium to connect with individuals who once cherished the piece on sale. The curation is targeted at fashion-focused women, and not just vintage-lovers. giving a new lease of life to pieces we had become very attached to but couldn’t reach out to again. Making high-valued vintage pieces by the top couturiers accessible to fashion enthusiasts, thus reserving their design elements. It reconnects one with the fashion industry that may have come even before us.
A classic lehenga ensemble by Tarun Tahiliani
Pre-loved also intersects with the conscious mindset, aligning with the values of sustainability. The concept of re-commerce has thus become a legitimate enabler to tap into the longevity of designer items and extend their wearability. The simple approach of embracing nostalgia and revisiting a pre-owned piece could, in the bigger picture, offer a viable alternative to the environmental toll of fast fashion.
A timeless jacket by Anamika Khanna
The penchant for wearing familial heirlooms resonates deeply with not just emotional values but also the sartorial choices of a mindful consumer. From a bride embracing her mother’s wedding ensemble to the timeless grace of a six yard drape preserved for posterity, reaching out to pre-loved clothing for special occasions holds value beyond statement-making fashion. Revisiting treasured pieces not only honors our heritage but also offers a sustainable alternative to fleeting trends.
A classic velvet sari by Sabyasachi
However, a tangible change in circular fashion would come once the aspiration and demand for pre-loved luxury fashion surpass fast fashion; when our access to gently used designer wear grows to get more attention, whether for nostalgic value or a conscious step.
Leave A Reply